Wasulu is a London-based multicultural designer women's clothing brand. Our designs are inspired from West African heritage, then nourished and brought to life in places where diversity is respected, embraced, celebrated, and used to express the beauty of everyone. Wasulu is a multicultural fashion brand with fundamental believes in the riches of cultural exchanges. Our clothes tell stories fluid across borders, we share the common homeland to all artists that is storyland. Our garments are rich in colours with multicultural aesthetics. They bring to their wearers the energy and glamour diffused through their vibrant colours and mixed aesthetics. As well as being multicultural, we are passionate about sustainable fashion and want to play our part in changing fashion for good. We source the most beautiful, high quality and durable fabrics all over the world, and rely on the craftsmanship of workers from small couture ateliers, who expertly craft all our garments. The vibrant, stylish and versatile styles in our clothing collections take you seamlessly from work to play with effortless elegance.
We call our brand Wasulu because of its beauty, we chose to use the name of our founder and creative director, Haissata Diallo, parents’ home - the region of Mali in West Africa because of its beauty. Our designs explore diversity and multiculturalism. Through Wasulu, we want to take you to places where diversity is respected, embraced, celebrated, and used to express the beauty of everyone. We understand that people want to appreciate and learn from each other’s differences in todays modern society. Also, we understand that we are beautiful because of our differences not despite of them.
Wasulu clothing collections cater for a variety of markets, from young fashion through to occasion wear and classic tailoring. As a clothing designer and retailer as well as a wholesaler, we are able to develop product ranges that we know will appeal directly to our clients and their customers. We are also able to produce these ranges at prices that offer excellent value, while never compromising on quality, style or sustainability.
Our ambition is to maintain our vow to contribute to changing fashion for good as we grow. Our medium and long terms' plans are to invest more in small couture ateliers in West Africa, and create more work and training for the local population there.