Wasulu is a London-based multicultural designer women's clothing brand. Our designs are inspired from West African heritage, then nourished and brought to life in places where diversity is respected, embraced, celebrated, and used to express the beauty of everyone. Wasulu is a multicultural fashion brand with fundamental believes in the riches of cultural exchanges. Our garments are rich in colours with multicultural aesthetics. They bring to their wearers the energy and glamour diffused through their vibrant colours and mixed aesthetics.
As well as being multicultural, we are passionate about sustainable fashion at Wasulu, and want to play our part in changing fashion for good.
The fashion industry is the second most polluting industry in the world with its practices causing harm to humans, the earth's delicate ecosystems and animals. It is the responsibility of the entire industry to reshape itself and help move towards a more sustainable way for making their products.
We care about how our clothes are produced and how that affects the world around us like the women who wear our clothes. We source the most beautiful, high quality and durable fabrics all over the world, and rely on the craftsmanship of small teams of workers in couture ateliers who expertly craft all our garments.
All garments from our debut collection are cut from durable brocade cotton.
Brocade cotton has been crafted impeccably with embroidered embellishments or trimmed with fine guipure details for ceremonial wear in West Africa for generations. Brocade cotton’s clothing is symbol of riches, luxe and glamour in West Africa. West Africans love brocade cotton because it has many tested and undeniable virtues. These virtues include its soft and shimmering look that transcends to make its clothing looks glamorous and luxurious. Added to this is its durability and low-cost maintenance. We believe the latest virtue is what makes brocade cotton’s clothing the favourite of the ceremonial wear in West Africa. West Africans could wear their brocade cotton’s clothing on and off for ceremonies for a year before they need to clean them. Also, historically, because of the tested durability of brocade cotton's clothes, the west Africans passed them to their children as dowry at their weddings.
Wasulu brings the rich history and culture of West Africa to the rest of the world through its multicultural fashion clothing. Our clothes tell stories that we are flued across borders. We share the common homeland to all artists that is storyland.
All garments from our debut collection are handmade in small couture ateliers in Cote d’Ivoire.
We are conscious of the poverty level in the communities in Cote d’Ivoire. We pay our workers there, rates that are higher than the local rates.
Our ambition is to maintain our vow to contribute to changing fashion for good as we grow. Our medium and long terms' plans are to invest more in small couture ateliers in West Africa and create more works and training for the local population there.