SUSTAINABILITY

 

At Wasulu, as well as being multicultural, we are passionate about sustainability in fashion and want to play our part in changing fashion for good. With this in mind, we source the most beautiful, high quality and durable fabrics all over the world. And we rely on the craftsmanship of small teams of workers in couture ateliers who expertly craft all our garments.

Wasulu is a multicultural fashion brand with fundamental believes in the riches of cultural exchanges. Our garments bring to their wearers the energy and glamour diffused through their mixed aesthetics.

All garments from our debut collection are cut from luxurious brocade cotton.

Brocade cotton has been crafted impeccably with embroidered embellishments or trimmed with fine guipure details for ceremonial wear in West Africa for generations. Brocade cotton’s clothing is symbol of riches, luxe and glamour in West Africa. West Africans love brocade cotton because it has many tested and undeniable virtues. These virtues include its soft and shimmering look that transcends to make its clothing look glamorous and luxurious. Added to this is its durability and low-cost maintenance. We believe the latest virtue is what makes brocade cotton’s clothing the favourite of the ceremonial wear in West Africa. West Africans could wear their brocade cotton’s clothing on and off for ceremonies for a year before they need to clean them. Also, historically, because of the tested durability of brocade cotton's clothes, the west Africans passed them to their children as dowry at their weddings.

On top of being cut from beautiful, high quality, durable, coloured, and printed awe-inspiring brocade cotton, all garments from our debut collection are handmade in small couture ateliers in Cote d’Ivoire. We are conscious of the poverty level in the communities in Cote d’Ivoire. We pay our workers rates that are higher than the local rates.

Our ambition is to maintain our vow to contribute to changing fashion for good as we grow. Our medium and long terms' plans are to invest more in small couture ateliers in West Africa, to create more works and training for the locals.