Wasulu is a London-based women's clothing brand. Our designs are a mixed of African & European aesthetics. We use our mixed heritages to create fashion that respect, embrace, celebrate, and use diversity to express the beauty of everyone. Wasulu is a multicultural fashion brand with fundamental believes in the riches of cultural exchanges. Our clothes tell stories fluid across borders, we share the common homeland to all artists that is storyland. Our garments are rich in colors with multicultural aesthetics. They bring to their wearers the energy and glamour diffused through their vibrant colors and mixed aesthetics. As well as being an advocate for diversity, we are passionate about sustainable fashion and want to play our part in changing fashion for good. We source the most beautiful, high quality and durable fabrics all over the world, and rely on the craftsmanship of workers from small couture ateliers, who expertly craft all our garments.
We call our brand Wasulu because of its beauty, we chose to use the name of our founder and creative director, Haissata Diallo, parents’ home - the region of Mali in West Africa because of its beauty. Our designs explore diversity and multiculturalism. Through Wasulu, we respect, embrace, celebrate, and use diversity to express the beauty of everyone. We understand that people want to appreciate and learn from each other’s differences in today’s society. We also understand that we are beautiful because of our differences not despite of them.
Wasulu clothing collections cater for a variety of markets, from young fashion through to occasion wear and classic tailoring. As a clothing designer and retailer as well as a wholesaler, we can develop product ranges that we know will appeal directly to our clients and their customers. We are also able to produce these ranges at prices that offer excellent value, while never compromising on quality, style, or sustainability.
Our ambition is to maintain our vow to contribute to changing fashion for good as we grow. Our medium and long terms' plans are to invest more in small couture ateliers in West Africa and create more work and training for the local population there.